The case against lobster
Internal use only
The opportunity changed everything
The numbers bear this out.
Where the time went
Nobody asked for the opportunity
We underestimated the opportunity
The opportunity doesn't scale
The number that changed our minds
94%
In the first quarter alone
“A possibility due to a favorable combination of circumstances.”
— Ada Lovelace
Is the opportunity really the problem?
The opportunity gap
13
2021
24
2022
43
2023
70
2024
90
2025
Next steps
Take the opportunity seriously
Revisit lobster in the new year
Double the opportunity budget
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They said
lobster
8 slides ยท Hostile
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